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Great events deserve standing ovations

When you go to the theatre it becomes immediately obvious that time, energy and a lot of thought has gone into creating a memorable experience.

There are lines that have to be delivered, music to be played and props to be moved around. All of this has to happen in real time to a live audience.

At the end of the theatre production the audience show their appreciation with clapping, cheers and sometimes a standing ovation.

When it comes to conferences and other events where speaker delivery is critical to success, it’s essential that a ‘theatre’ approach is used. Unfortunately a lot of the time a conference experience can be underwhelming. There is no reason for this to be the case, but it’s more important than ever that event planners understand how to work with their speakers to create impact and engagement for attendees.

Results of poor speaker delivery include:

  • Speakers that are instantly forgotten
  • Content that doesn’t have impact
  • Lack of audience engagement
  • Disappointment for sponsors and stakeholders
  • Loss of reputation of event organiser
  • Possible financial loss if delegates and sponsors ask for their money back

Help is at hand

If you want every speaker at your event to be an ‘A Lister’ and receive that so sought after standing ovation then we can help. We can work with you to maximise the impact of your speaker(s) in the lead up to, during and following the event.

our key services FOR EVENT PlaNNERS


Create event speaker previews

Tailor speaker bios for the event

Create copy that excites and manages audience expectations

Post event speaker write ups

Speaker Direction

Define Objective and outcomes

Develop comprehensive speaker briefings

Work on content with speakers

Manage speaker expectations

Mentor and Direct speakers


Design evaluation techniques to suit your event

Create evaluation questions

Analyse audience feedback

Provide Insights report(s)

Paul supported and mentored the speakers to prepare them for presenting to both a live and online audience and was full of ideas to ensure that activities were inclusive for both audiences. We had great feedback from real life and virtual attendees at the event. Paul went above and beyond the call of duty and was a pleasure to work with at all times. We are looking forward to running many more hybrid events in the future!

Becki Cross

Events Northern

Paul is a ‘can do’ person with a critical eye on the objective of the event. He is a great facilitator and has great insights to share from his own business, association and event experience. He is able to structure content to make the impossible seem possible.

Jackie Mulligan

Leeds Metropolitan University

I’ve worked with Paul on two events, the first in a live streaming capacity and the second from a planning/logistics point of view. Paul has a very calm approach and is extremely personable. Before each event Paul provides clear advice and recommendations. On site he remains calm and approachable, thinking clearly and quickly to help and assist. He’s offered invaluable advice about engaging remote audiences, which I personally found invaluable. Paul clearly has a lot of knowledge in the content and marketing area and knows how an event should be run to make it engaging. I thoroughly enjoyed working with him, learning from him and listening to his advice. I look forward to working with him in the future.

Liz Robson


Contact Us

Get in touch if you want to talk to us about how we can work with you and your speakers to generate excellent audience feedback.

You can contact us by phoning 074 944 55 933 or email

The “How to…” guide for event planners who want to webcast their events. By Paul Cook & Martin Shepherdly.